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ASI Solutions: Going the distance, and beyond

Operating as one of the country’s longest serving technology providers, ASI Solutions continues to change with the times. 

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Founded in a year when Bob Hawke was in power, the end of the Cold War was nearing and Live Aid concerts rocked the world, ASI Solutions has stood the test of time.

This is a born-and-bred Australian business that has outlived eight Prime Ministers, eight Wallabies coaches and two global recessions.

From a technology standpoint, the provider has shone as titans of the industry spectacularly failed — think Nokia, BlackBerry or Napster — enduring the emergence of the internet and Y2K, to today’s disruptive technologies such as cloud, digital and security. And it was all in the quest to remain forever relevant to changing customer demands.

Relevance, and the very notion of it, is a well-worn channel cliché, rolled out at every opportunity by vendors, distributors and partners.

Yet the art of remaining relevant, and everything that it subsequently entails, is fraught with complexities and challenges because if technology providers found pivoting so easy, wouldn’t the channel forever be in a constant state of tailspin?

Call it transformation, modification or simply renovation, continual reassessment has created a market permanence for ASI, who commenced trading as Anabelle Bits 32 years ago.

Within five years of existence, the then blossoming start-up was recognised as a leading hardware brand, representing a range of international suppliers and winning a string of large government contracts, resulting in the establishment of a national organisation.

During such growth, the company initiated its first fundamental round of changes, adopting the name ASI Solutions at the start of the 1990s to emphasise a shift in direction, from an IT product orientated reseller, to a solutions and services business.

Change is deep-rooted in the DNA of ASI, formulating an ethos that continues to influence decision- making today…

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