Frasers Hospitality

Frasers Hospitality boosts application performance by 300% through implementing Nutanix Hyperconverged Infrastructure.


To reduce their footprint and the requirements for specialist in-house skills whilst improving performance and infrastructure visibility, Frasers Hospitality implemented Nutanix Hyper Converged infrastructure. As a result, Frasers Hospitality reduced management & running costs, improved application performance & scalability.

Frasers Hospitality Australia (Frasers) provides luxury hotel suites and serviced apartments for the corporate and high-end leisure traveller with award winning service across Australia. With properties in Sydney, Melbourne, Brisbane and Perth, the high-end hotel chain sets a new standard for both short and long-stay accommodation.

The business depends heavily on IT to create a first-class customer experience. By implementing Nutanix Technology with help from BEarena, Frasers has transformed the infrastructure to suit their business’ needs. As a result, management overheads were streamlined, application performance improved and costs decreased. An interview with Howard Phung, IT Manager at Frasers.


What challenges in your business influenced you to look for a solution?

“My goal is to create strategic alliances with organizational leaders to effectively align and support key business initiatives for the Australian division at Frasers Hospitality. By hiring and managing skilled professionals, I build and retain high performance teams. Together we are always looking for ways to improve business processes and serve our guests more effectively and intuitively”, Phung says.

“Particularly within the hospitality industry, customer experience is of major importance. This insight led me to focus on reducing the requirements for specialist in-house skills and improve performance at the same time. In 2017, it became clear that our legacy infrastructure, with its separate storage, networks and servers, could no longer meet our fast-paced business needs. It wasn’t well-suited in the slightest to meet our growing demands of enterprise applications. Therefore, I started considering single hyper converged solutions that simplified the deployment and management of datacentre resources.”

“By implementing Nutanix Hyper Converged Infrastructure we improved application performance and reduced running costs.”


Hyper Converged Infrastructure is a Perfect Solution

“I spoke with Nutanix at a conference about our pain points and the possibilities to free up resources to focus on our core activities. Nutanix shows so much integrity towards other competitors: they don’t bash other parties that are out there, they just know they offer the best solution imaginable. I became convinced that Nutanix Hyper Converged Infrastructure was the foundation of building an enterprise cloud capable of providing the agility of the public cloud with the control and security of on-prem infrastructure. Logically the next question was: how are we going to start this process?”


Which key considerations in the decision-making process made you choose for BEarena?

Phung: “The final decision was based on a combination of factors: costs, in-house expertise of the partner and how well they could grow with us over the long term. Despite the costs of implementing Nutanix Technology being slightly higher than other solutions from competitors, it didn’t weigh against the short time frame BEarena offered to get everything up and running, the possibilities of growing together in the future and making everything more scalable.”
What are your thoughts on the implementation process?

“We turned to Nutanix Hyper Converged Infrastructure to have on premise IT services with the speed and operational efficiency of the public cloud and that was exactly what we got. BEarena offers in- house expertise and they 100% delivered. During the process, they ensured that we knew what they were doing and why they were doing it. We didn’t encounter any obstacles while implementing the solution; in just four hours everything was up and running. Also, I appreciate the knowledge transfer afterwards. Nutanix Hyperconverged Infrastructure pretty much self-manages but I appreciated the knowledge sharing instigated by BEarena when they organized a handover on how to use this software-defined solution.”

“Working together with BEarena has been a pleasure: they’re clear about their timelines and in their communication.”


How has your business improved?

“By implementing the Nutanix solutions that BEarena offered, Frasers has achieved some remarkable benefits. They not only freed up

IT resources, reduced management and running costs but also achieved a 300% improvement in application performance, resulting in a faster and more efficient check in/out experience.”

“The entire process was a combination of two dedicated parties focusing on both short-term and long term goals. We need an agile datacenter that easily scales with and lets us grow as a business. Frasers global portfolio, including properties in the pipeline, stands at over 140 properties in 77 cities and more than 21,000 keys worldwide. Now my team can focus on core activities, which not only saves us time and money, but also lead us to being able to serve our guests better. When I am attending conferences nowadays, I clearly see how much more competitive we are compared to others.”


About BEarena & ASI Solutions

BEarena is an ANZ based IT Services organisation, focused on Hyper-Converged Infrastructure, Public and Hybrid Cloud Solutions, managed services and Disaster Recovery platforms. Operational since 2007, teams in both Australia and New Zealand service Enterprise government and corporate clients.

BEarena was acquired by ASI Solutions in February 2020. LEARN MORE HERE