The Challenge
Find a trusted technology partner to support long-term innovation and operational excellence,
The Solution
Expand IT services beyond POS to include, field services, infrastructure and digital transformation.
The Results
Seamless IT operations, improved efficiency and future-ready technology strategy.
Overview
Bakers Delight has built its reputation over 40 years by delivering consistency, quality and innovation across more than 500 bakeries. To keep pace in a rapidly evolving retail environment, it turned to technology, not just to modernise operations, but to enhance the customer experience.
The initial engagement with ASI Solutions, focused on a national point-of-sale (POS) hardware upgrade, quickly proved the value of a true technology partner. Since then, the relationship has grown into a long-term strategic partnership, with ASI now supporting Bakers Delight across its entire IT ecosystem. From field services and infrastructure to digital transformation, ASI plays a vital role in helping Bakers Delight scale smarter and stay ahead.
Learn how Bakers Delight made IT smarter, simpler and eASIer.
Challenge
After upgrading its POS systems, Bakers Delight saw the need for a more cohesive, scalable IT strategy. With stores spread across the country, ensuring consistent, reliable IT support was critical, particularly in regional and remote locations where disruptions could significantly impact operations.
The business also required faster incident response, future-proof infrastructure, and tailored technology solutions that aligned with its operational needs.
As Bakers Delight expanded its digital footprint, it looked for support in implementing systems that could deliver more targeted experiences for its loyal customers.
It was clear that the business needed more than just tech support, it needed a partner that understood its operations and could guide its ongoing digital evolution.
Solution
ASI’s role has grown well beyond the original POS rollout.
Today, they provide full-service IT support across the Bakers Delight network, delivering on-the-ground field services, managing new store installations, maintaining corporate and in-bakery hardware, and ensuring fast response to incidents, regardless of location.
Our consultative approach means we work closely with Bakers Delight before decisions are made, offering guidance to ensure solutions are right-sized for the environment and the need.
“What I value most is ASI’s ability to listen first, then guide us toward the right solution. They’re not just reacting—they’re anticipating our needs and helping us think long-term.”
James Chin, Service Desk Manager, Bakers Delight
This includes user testing, custom-built hardware enclosures, and ongoing input into the company’s broader IT roadmap.
ASI has also supported key digital transformation initiatives. They helped roll out a new digital loyalty system used today. A significant hardware refresh brought more capability to the point-of-sale experience, while a Fortinet-powered network upgrade improved security, performance and scalability across the entire business.
Results
With ASI in its corner, Bakers Delight now operates with greater efficiency and confidence. IT incidents are resolved faster, store technology is consistently maintained, and teams across the network are better supported. The loyalty program continues to drive customer engagement, while smarter infrastructure ensures the business is ready for whatever comes next.
More than a service provider, ASI has become a true partner in Bakers Delight’s growth, helping the business navigate digital transformation while maintaining its signature consistency and customer focus.
“Technology is no longer just about keeping the lights on—it’s about driving innovation. ASI has become a true partner in helping us identify and implement the right technology for our business. Their responsiveness, expertise, and ability to scale with us have been critical to our success.”
Keng Ng, Group CTO, Bakers Delight
Some of the key outcomes include:
ASI delivers consistent, end-to-end IT support—from field services to full network upgrades.
Every solution is tailored to fit Bakers Delight’s needs, ensuring smart, scalable outcomes.
Digital loyalty systems enhance customer engagement and help the brand stay ahead of the curve.
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